Local visibility checklist

This week — prioritize these

1. Upload high-quality photos regularly

   Add new photos showcasing services, team members, products, and the interior/exterior of the store every month.

2. Regularly post on Google My Business

   Post updates about services, promotions, and community involvement at least once a week.

3. Implement a proactive review strategy

   Encourage satisfied customers to leave positive reviews on the GBP and respond to all reviews promptly, thanking customers for positive feedback and addressing any negative reviews.

What's working

• Strong visibility for "emergency locksmith 48910" (around #2 in the local results we track).
• Strong visibility for "locksmith near me Lansing MI" (around #2 in the local results we track).
• Strong visibility for "24 hour locksmith Lansing" (around #1 in the local results we track).

Gaps to close

• There is always upside on Maps: reviews, photos, categories, and how you compare to nearby competitors for the same searches.