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Reputation Boost

Local visibility checklist

Joanna L. D'Afflitti, MD, MPH

You’re showing up for several high-intent searches — doubling down on profile and reviews can turn visibility into more calls.

This week — prioritize these

  1. Encourage More Patient Reviews

    Encourage satisfied patients to leave reviews on your GBP to build credibility and improve your ranking.

  2. Optimize Business Description with Keywords

    Craft a compelling business description that includes relevant keywords like 'doctor', 'physician', and 'Boston MA' to improve organic visibility.

  3. Regularly Post Updates and Promotions

    Utilize Google Posts to share relevant content, promotions, and updates about your practice to engage with potential patients and improve visibility.

What's working

  • Strong visibility for "top rated physician near 725 Albany St 6th Floor" (around #1 in the local results we track).
  • Showing for "doctor near 725 Albany St 6th Floor Boston MA" (around #10) — solid, with room to push higher.

Gaps to close

  • Not showing in the top results for "best doctor in Boston MA" yet — room to grow.
Your Maps rating is competitive with others showing for these searches — focus on ranking and profile completeness to win more clicks.