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Reputation Boost

Local visibility checklist

Edward Assi, DO, FACC, FSCAI

You’re showing up for several high-intent searches — doubling down on profile and reviews can turn visibility into more calls.

This week — prioritize these

  1. Implement a Review Generation Strategy

    Encourage satisfied patients to leave reviews. Address any negative reviews promptly and professionally.

  2. Regularly Post on Google My Business

    Post engaging content, updates, promotions, and events to increase visibility and engagement.

  3. Optimize Categories and Attributes

    Ensure the primary category is set to 'Cardiologist' and add relevant secondary categories.

What's working

  • Strong visibility for "El Paso heart specialist" (around #3 in the local results we track).
  • Strong visibility for "cardiologist El Paso TX" (around #1 in the local results we track).
  • Strong visibility for "heart doctor near 1700 E Cliff Dr Bldg. A" (around #1 in the local results we track).

Gaps to close

  • There is always upside on Maps: reviews, photos, categories, and how you compare to nearby competitors for the same searches.
Some businesses ranking near you show a higher Maps rating (up to 5.0★ vs your 4.6★) — reviews and recency often influence who gets the tap.