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Reputation Boost

Local visibility checklist

Anthony Hicks, MD

You’re showing up for several high-intent searches — doubling down on profile and reviews can turn visibility into more calls.

This week — prioritize these

  1. Optimize Profile Information

    Ensure all information is accurate, complete, and up-to-date, including address, phone number, website, and business hours.

  2. Optimize Google Posts

    Regularly post updates on health tips, promotions, or new services to engage with your audience and improve visibility in Google search results.

  3. Implement a Review Generation Strategy

    Encourage satisfied patients to leave positive reviews on your Google Business Profile to increase your rating and credibility.

What's working

  • Strong visibility for "find a doctor in 38109" (around #3 in the local results we track).
  • Showing for "primary care physicians in Memphis TN" (around #8) — solid, with room to push higher.
  • Strong visibility for "doctors near 1955 S Third St Memphis TN" (around #3 in the local results we track).

Gaps to close

  • There is always upside on Maps: reviews, photos, categories, and how you compare to nearby competitors for the same searches.
Some businesses ranking near you show a higher Maps rating (up to 5.0★ vs your 4.7★) — reviews and recency often influence who gets the tap.